About Us

Kaaruka is a Premium Clothing brand for Women. The brand name came from one of the names of the Hindu Goddess Durga, and quite literally means "A Heavenly Piece of Art."

This brand was created with the vision of helping people feel confident, strong and good about themselves.

We believe when you look your best, you feel your best. 

We are known for our unique prints and the meaning behind them. Every T-Shirt is created with a concept in mind, and if looked at deeply, you'll be able to understand the story behind it. 

We sell Art, Stories, Ideas, Culture. 
The T-Shirt is just Merch! 

The more distracted people are by what you wear, the less they notice what you do or say. The more impressed they are by your clothes, the less they question you. It's terrifying how much power clothing can have. Fashion is about who you are and who you want the world to see without using words or expressions. It's the first point of contact.

If this power can be turned into a positive state of mind, it will teach us to believe in ourselves and become confident about our decisions so we can finally move on from our own insecurities and talk about the real problems in the world, and how to solve them. 

After all, the question still remains. 

If not us, then who? 
If not now, then when? 

Empower yourself and raise your voices for something bigger than you. 
Show yourself to be 
As Unique As You Are